{"id":2202,"date":"2023-10-25T13:00:25","date_gmt":"2023-10-25T11:00:25","guid":{"rendered":"https:\/\/develop.genium.click\/canetbrewing\/industry-trends\/"},"modified":"2023-10-25T13:00:26","modified_gmt":"2023-10-25T11:00:26","slug":"industry-trends","status":"publish","type":"page","link":"https:\/\/canetdrinks.es\/en\/industry-trends\/","title":{"rendered":"Industry Trends"},"content":{"rendered":"\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Consumer Trends<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Artisan Boom<\/h3>\n\n\n\n<p>Increased demand and consumption of artisanal and natural products in multiple categories, with artisanal beverages being the fastest growing segment globally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Health and Wellness<\/h3>\n\n\n\n<p>Increased awareness of the benefits of functional fermented beverages, driven by the COVID-19 pandemic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authenticity<\/h3>\n\n\n\n<p>Consumers increasingly value truthfulness in ingredients and manufacturing methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Experiences<\/h3>\n\n\n\n<p>Preference for investing in experiences (travel, restaurants) instead of material goods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Luxury<\/h3>\n\n\n\n<p>Authenticity and personalized experiences have become differential and &#8221; premium &#8221; values, replacing the classic parameters of material status and luxury brands.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Value proposition<\/h2>\n\n\n\n<p>Canet offers a wide range of high-quality, authentic fermented beverages designed to enrich your lifestyle and satisfy your unique preferences.<\/p>\n\n\n\n<p>By choosing Canet, you will enjoy:<\/p>\n\n\n\n<ul class=\"verd wp-block-list\">\n<li>A diversity of innovative and delicious products, made with natural and environmentally friendly ingredients.<\/li>\n\n\n\n<li>Drinks that promote health and well-being, providing you with functional options adapted to your needs.<\/li>\n\n\n\n<li>Transparency in our production methods and in the selection of our ingredients, so that you know exactly what you are consuming.<\/li>\n\n\n\n<li>Experiences that encourage social connection and the enjoyment of unique moments.<\/li>\n\n\n\n<li>A focus on diversity and creating a welcoming space for all our consumers, regardless of age, race or sexual orientation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">By choosing Canet, you join a community of people who are passionate about fermented beverages, wellness and sustainability.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-taronja-color has-text-color\">Market Trends<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Environmental Sustainability<br\/>and Responsibility<\/h3>\n\n\n\n<p>Growing concern for the environment leads companies to adopt sustainable production and packaging practices, reducing their carbon footprint and using recyclable or biodegradable materials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collaborations and Mergers<\/h3>\n\n\n\n<p>Collaborations between companies and craft breweries, as well as mergers and acquisitions, are driving innovation and growth in the fermented beverage industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalization and Adaptation<br\/>to Market Niches<\/h3>\n\n\n\n<p>Companies are developing products tailored to the specific needs and preferences of different consumer groups, such as low-calorie, gluten-free, or vegan options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technology and Digitalization<\/h3>\n\n\n\n<p>The adoption of advanced technologies in the production and distribution of fermented beverages allows to improve efficiency, reduce costs and offer personalized shopping experiences to consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expansion of Electronic Commerce<\/h3>\n\n\n\n<p>The rise of e-commerce is driving new opportunities for the distribution and sale of fermented beverages, allowing companies to reach a broader and more global audience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Value proposition<\/h2>\n\n\n\n<p>Canet offers a wide range of high-quality and authentic fermented beverages, meeting the growing demands of consumers for healthy, natural and artisanal options.<\/p>\n\n\n\n<p>By partnering with Canet, our clients benefit from:<\/p>\n\n\n\n<ul class=\"verd wp-block-list\">\n<li>A diversified and constantly evolving catalog of innovative products, adapted to market trends and preferences.<\/li>\n\n\n\n<li>A focus on sustainability and environmental responsibility that attracts conscious consumers and enhances your business reputation.<\/li>\n\n\n\n<li>Access to a growing brand that strengthens consumer loyalty and engagement, driving sales and long-term growth.<\/li>\n\n\n\n<li>Support in marketing and promotional content, including point of sale materials and collaborations in events and experiences to generate greater interest and visibility of Canet products.<\/li>\n\n\n\n<li>A commitment to excellence in customer service and quality assurance of our products.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Canet Digital Tools<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Demand Forecast<\/h3>\n\n\n\n<p>Analysis of historical data and purchasing patterns to predict the product demand and inventory management more efficiently.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Supply Chain Optimization<\/h3>\n\n\n\n<p>Identify bottlenecks and improve efficiency in the supply chain, ensuring fast deliveries and reducing logistic costs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Marketing Personalization<\/h3>\n\n\n\n<p>The use of Artificial Intelligence allows us to segment and analyze consumer behavior, which facilitates the development of personalized marketing campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Customer Service Automation<\/h3>\n\n\n\n<p>Our virtual assistant, powered by a proprietary AI model, helps us improve customer service by answering questions and resolving issues quickly and eloquently.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">New Product Development<\/h3>\n\n\n\n<p>Analysis of consumer trends to identify opportunities to innovate with new products and meet emerging consumer needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-verd-color has-text-color has-medium-font-size\">By offering access to these technologies, Canet seeks to enhance value for our clients and customers beyond our products, fostering strong and lasting business relationships.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center link-arrow has-black-color has-text-color has-x-large-font-size\" data-scroll-speed=\"-1\" data-scroll=\"\"><a href=\"https:\/\/canetdrinks.es\/en\/about-us\/\" data-type=\"page\" data-id=\"986\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"129\" class=\"wp-image-972\" style=\"width: 150px;\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/07\/arrow-big.png\" alt=\"\"\/>About us<\/a><\/p>\n\n\n\n<div style=\"height:108px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group full-width\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns home-productes-seccions is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kombucha has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbedbb\">\n<div class=\"wp-block-group hover-seccio\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<a href=\"https:\/\/canetdrinks.es\/kombuchas\/\">\n\n\n\n<figure class=\"wp-block-image size-full image\" data-scroll-speed=\"2\" data-scroll=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"797\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio.jpg\" alt=\"\" class=\"wp-image-1360\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio.jpg 575w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio-216x300.jpg 216w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p class=\"has-verd-color has-text-color has-x-large-font-size\" data-scroll-speed=\"1\" data-scroll=\"\"><strong>Kombuchas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full hover-move\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"698\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover.png\" alt=\"\" class=\"wp-image-1362\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover.png 212w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover-91x300.png 91w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/figure>\n\n\n\n<\/a>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column beer has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#ffd040\">\n<div class=\"wp-block-group hover-seccio beer\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<a href=\"https:\/\/canetdrinks.es\/beers\/\">\n\n\n\n<p class=\"has-taronja-color has-text-color has-x-large-font-size\" data-scroll-speed=\"1\" data-scroll=\"\"><strong>Beers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full image\" data-scroll-speed=\"2\" data-scroll=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"797\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio.jpg\" alt=\"\" class=\"wp-image-1372\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio.jpg 575w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio-216x300.jpg 216w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full hover-move\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"695\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img.png\" alt=\"\" class=\"wp-image-1374\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img.png 230w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img-99x300.png 99w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/figure>\n\n\n\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Trends Artisan Boom Increased demand and consumption of artisanal and natural products in multiple categories, with artisanal beverages being the fastest growing segment globally. Health and Wellness Increased awareness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2202","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/pages\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":1,"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/pages\/2202\/revisions"}],"predecessor-version":[{"id":2206,"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/pages\/2202\/revisions\/2206"}],"wp:attachment":[{"href":"https:\/\/canetdrinks.es\/en\/wp-json\/wp\/v2\/media?parent=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}