{"id":2233,"date":"2023-10-25T14:44:38","date_gmt":"2023-10-25T12:44:38","guid":{"rendered":"https:\/\/develop.genium.click\/canetbrewing\/industry-trends\/"},"modified":"2023-10-25T14:44:39","modified_gmt":"2023-10-25T12:44:39","slug":"industry-trends","status":"publish","type":"page","link":"https:\/\/canetdrinks.es\/ca\/industry-trends\/","title":{"rendered":"Industry Trends"},"content":{"rendered":"\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tend\u00e8ncies de Consumidor<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Auge artesanal<\/h3>\n\n\n\n<p>Augment en la demanda i consum de productes artesanals i naturals en m\u00faltiples categories, les begudes artesanals componen el segment de m\u00e9s creixement a nivell global.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Salut i benestar<\/h3>\n\n\n\n<p>Major consci\u00e8ncia sobre els beneficis de les begudes fermentades funcionals, impulsada per la pand\u00e8mia de COVID-19.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Autenticitat<\/h3>\n\n\n\n<p>Els consumidors valoren cada cop m\u00e9s la veracitat en els ingredients i m\u00e8todes de fabricaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noves experi\u00e8ncies<\/h3>\n\n\n\n<p>Prefer\u00e8ncia per invertir en experi\u00e8ncies (viatges, restauraci\u00f3) en comptes de b\u00e9ns materials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nou luxe<\/h3>\n\n\n\n<p>Autenticitat i experi\u00e8ncies personalitzades s&#8217;han convertit en valors diferencials i &#8221; premium &#8220;, reempla\u00e7ant els par\u00e0metres cl\u00e0ssics d&#8217;estatus material i marques de luxe.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Proposta de Valor<\/h2>\n\n\n\n<p>Canet ofereix una \u00e0mplia gamma de begudes fermentades aut\u00e8ntiques i d&#8217;alta qualitat, dissenyades per enriquir el teu estil de vida i satisfer les teves prefer\u00e8ncies \u00faniques.<\/p>\n\n\n\n<p>En triar Canet, gaudir\u00e0s de:<\/p>\n\n\n\n<ul class=\"verd wp-block-list\">\n<li>Una diversitat de productes innovadors i deliciosos, elaborats amb ingredients naturals i respectuosos amb el medi ambient.<\/li>\n\n\n\n<li>Begudes que promouen la salut i el benestar , oferin-te opcions funcionals i adaptades a les teves necessitats.<\/li>\n\n\n\n<li>La transpar\u00e8ncia i l&#8217;autenticitat en els nostres m\u00e8todes de producci\u00f3 i en la selecci\u00f3 d&#8217;ingredients, perqu\u00e8 s\u00e0pigues exactament qu\u00e8 est\u00e0s consumint.<\/li>\n\n\n\n<li>Experi\u00e8ncies que fomenten la connexi\u00f3 social i el gaudi de moments \u00fanics.<\/li>\n\n\n\n<li>Enfocament a la diversitat i creaci\u00f3 d\u2019un espai acollidor per a tots els nostres consumidors, independentment de la seva edat, ra\u00e7a o orientaci\u00f3 sexual.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">En triar Canet t\u2019uneixes a una comunitat de persones apassionades per les begudes fermentades, el benestar i la sostenibilitat.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-taronja-color has-text-color\">Tend\u00e8ncies de mercat<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sostenibilitat i<br\/>responsabilitat ambiental<\/h3>\n\n\n\n<p>La creixent preocupaci\u00f3 pel medi ambient porta les empreses a adoptar pr\u00e0ctiques de producci\u00f3 i empaquetatge sostenibles, reduint la seva empremta de carboni i utilitzant materials reciclables o biodegradables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Col\u00b7laboracions i fusions empresarials<\/h3>\n\n\n\n<p>Les col\u00b7laboracions entre empreses i cerveseries artesanals, aix\u00ed com fusions i adquisicions, estan impulsant la innovaci\u00f3 i el creixement a la ind\u00fastria de begudes fermentades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalitzaci\u00f3 i adaptaci\u00f3<br\/>a veta de mercat<\/h3>\n\n\n\n<p>Les empreses estan desenvolupant productes adaptats a les necessitats i prefer\u00e8ncies espec\u00edfiques de diferents grups de consumidors, com ara opcions baixes en calories, sense gluten o veganes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tecnologia i digitalitzaci\u00f3<\/h3>\n\n\n\n<p>L\u2019adopci\u00f3 de tecnologies avan\u00e7ades en la producci\u00f3 i distribuci\u00f3 de begudes fermentades permet millorar l\u2019efici\u00e8ncia, reduir costos i oferir experi\u00e8ncies de compra personalitzades als consumidors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expansi\u00f3 comer\u00e7 electr\u00f2nic<\/h3>\n\n\n\n<p>L&#8217;esplendor del comer\u00e7 electr\u00f2nic est\u00e0 impulsant noves oportunitats per a la distribuci\u00f3 i venda de begudes fermentades, cosa que permet a les empreses arribar a un p\u00fablic m\u00e9s ampli i global.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Proposta de Valor<\/h2>\n\n\n\n<p>Canet ofereix una \u00e0mplia gamma de begudes fermentades d&#8217;alta qualitat i aut\u00e8ntiques, que satisfan les demandes creixents dels consumidors per opcions saludables, naturals i artesanals.<\/p>\n\n\n\n<p>En associar-se amb Canet, els nostres clients es beneficien de:<\/p>\n\n\n\n<ul class=\"verd wp-block-list\">\n<li>Un cat\u00e0leg diversificat i en constant evoluci\u00f3 de productes innovadors, adaptats a les tend\u00e8ncies i prefer\u00e8ncies del mercat.<\/li>\n\n\n\n<li>Un enfocament en la sostenibilitat i responsabilitat ambiental que atrau consumidors conscients i millora la reputaci\u00f3 del negoci.<\/li>\n\n\n\n<li>Acc\u00e9s a una marca en creixement que refor\u00e7a la lleialtat i el comprom\u00eds dels consumidors, impulsant les vendes i el creixement a llarg termini.<\/li>\n\n\n\n<li>Suport en m\u00e0rqueting i promocions, incloent-hi materials de punt de venda i col\u00b7laboracions en esdeveniments i experi\u00e8ncies per generar m\u00e9s inter\u00e8s i visibilitat dels productes Canet.<\/li>\n\n\n\n<li>Un comprom\u00eds amb l&#8217;excel\u00b7l\u00e8ncia al servei al client i la garantia de qualitat dels nostres productes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-verd-color has-text-color\">Eines digitals Canet<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Pron\u00f2stic de la demanda<\/h3>\n\n\n\n<p>An\u00e0lisi de dades hist\u00f2riques i patrons de compra per predir la demanda de productes i l\u2019\u00fas d&#8217;inventari de manera m\u00e9s eficient.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Optimitzaci\u00f3 de la cadena de subministrament<\/h3>\n\n\n\n<p>Identificar colls d&#8217;ampolla i millorar l&#8217;efici\u00e8ncia a la cadena de subministrament, garantint lliuraments r\u00e0pids i reduint costos log\u00edstics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Personalitzaci\u00f3 de m\u00e0rqueting<\/h3>\n\n\n\n<p>L&#8217;\u00fas d&#8217;intel\u00b7lig\u00e8ncia artificial ens permet segmentar i analitzar el comportament del consumidor, cosa que facilita el desenvolupament de campanyes de m\u00e0rqueting personalitzades.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Automatitzaci\u00f3 del servei al client<\/h3>\n\n\n\n<p>El nostre assistent virtual, impulsat per un model propi d&#8217;IA, ens ajuda a millorar l&#8217;atenci\u00f3 al client en respondre preguntes i resoldre problemes de manera r\u00e0pida i eloq\u00fcent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-verd-color has-text-color\">Desenvolupament de nous productes<\/h3>\n\n\n\n<p>An\u00e0lisi de les tend\u00e8ncies de consum, identificar oportunitats per innovar amb nous productes i satisfer necessitats de consum emergents.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-verd-color has-text-color has-medium-font-size\">En oferir acc\u00e9s a aquestes tecnologies, Canet cerca millorar el valor per als nostres consumidors i clients m\u00e9s enll\u00e0 dels nostres productes, fomentant relacions de negoci s\u00f2lides i duradores.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center link-arrow has-black-color has-text-color has-x-large-font-size\" data-scroll-speed=\"-1\" data-scroll=\"\"><a href=\"https:\/\/canetdrinks.es\/ca\/about-us\/\" data-type=\"page\" data-id=\"986\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"129\" class=\"wp-image-972\" style=\"width: 150px;\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/07\/arrow-big.png\" alt=\"\"\/>About us<\/a><\/p>\n\n\n\n<div style=\"height:108px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group full-width\" data-scroll-section=\"\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns home-productes-seccions is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column kombucha has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbedbb\">\n<div class=\"wp-block-group hover-seccio\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<a href=\"https:\/\/canetdrinks.es\/kombuchas\/\">\n\n\n\n<figure class=\"wp-block-image size-full image\" data-scroll-speed=\"2\" data-scroll=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"797\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio.jpg\" alt=\"\" class=\"wp-image-1360\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio.jpg 575w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombuchas-seccio-216x300.jpg 216w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p class=\"has-verd-color has-text-color has-x-large-font-size\" data-scroll-speed=\"1\" data-scroll=\"\"><strong>Kombuchas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full hover-move\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"698\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover.png\" alt=\"\" class=\"wp-image-1362\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover.png 212w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/kombucha-hover-91x300.png 91w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/figure>\n\n\n\n<\/a>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column beer has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#ffd040\">\n<div class=\"wp-block-group hover-seccio beer\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<a href=\"https:\/\/canetdrinks.es\/beers\/\">\n\n\n\n<p class=\"has-taronja-color has-text-color has-x-large-font-size\" data-scroll-speed=\"1\" data-scroll=\"\"><strong>Beers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full image\" data-scroll-speed=\"2\" data-scroll=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"797\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio.jpg\" alt=\"\" class=\"wp-image-1372\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio.jpg 575w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-seccio-216x300.jpg 216w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full hover-move\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"695\" src=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img.png\" alt=\"\" class=\"wp-image-1374\" srcset=\"https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img.png 230w, https:\/\/canetdrinks.es\/wp-content\/uploads\/2023\/08\/beers-hover-img-99x300.png 99w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/figure>\n\n\n\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tend\u00e8ncies de Consumidor Auge artesanal Augment en la demanda i consum de productes artesanals i naturals en m\u00faltiples categories, les begudes artesanals componen el segment de m\u00e9s creixement a nivell [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2233","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/pages\/2233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":1,"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/pages\/2233\/revisions"}],"predecessor-version":[{"id":2237,"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/pages\/2233\/revisions\/2237"}],"wp:attachment":[{"href":"https:\/\/canetdrinks.es\/ca\/wp-json\/wp\/v2\/media?parent=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}